Navigating Challenges in Direct-to-Patient Marketing.
Competitive Landscape
Your market category is crowded with competitors, making it difficult for any single product or service to stand out without investing lots of marketing dollars.
Product Awareness
You've got an amazing new product, but no one knows about it yet. Product awareness is the first step in gaining patients' interest and engagement with your brand.
Building Trust
Once you have their attention how do you keep them engaged by building trust in taking the next step?
Define and craft persona driven content throughout the patient journey.
We recognize the importance of every point of contact in the patient journey for effective marketing. By focusing on enhancing these touchpoints, we strive to create a seamless and engaging experience that resonates with patients and drives positive outcomes.
Identify where the competition is in the perceptual map to define where your brand should aim to live.
Garner views, impressions, likes, and shares to build an awareness funnel for your brand to better leverage product sales.
Build trust with your target audience by showcasing stories and testimonials of providers and patients advocating for your brand.
Identify where the competition is in the perceptual map to define where your brand should aim to live.
Garner views, impressions, likes, and shares to build an awareness funnel for your brand to better leverage product sales.
Build trust with your target audience by showcasing stories and testimonials of providers and patients advocating for your brand.
Direct-to-Patient Case Study
Brand Awareness Campaign – 60-day Flight
Ad Impressions
3MM+
Website Visitors
20,000+
Surgeon Requests
600+
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.