Work: Medical Device
Case Study Examples
Medical device and Medtech companies are evolving their business strategies and marketing approach to conform with the value-based care system. Ultimately the goals are to elevate clinical performance, reduce costs and improve patient outcomes. A brand strategy for medical devices with a value-based care audience should contain messaging geared toward not only the clinician and the patient, but to the buying committee responsible for ensuring the benefits and cost savings that your product can bring to the overall cost of care.
ParkerWhite is a medical device marketing agency focused on branding, promoting, and generating awareness and leads for medical device companies.
Why Choose ParkerWhite for Your Medical Device Marketing?
For over 20+ years, we've honed our expertise to become a leading medical device marketing agency dedicated to partnering with med device brands committed to improving quality of life. In today's world, medical device marketing requires a multifaceted approach to deliver a comprehensive strategy.
ParkerWhite is a medical device marketing agency focused on branding, promoting, and generating awareness and leads for medical device companies.
What Medical Device Marketing Solutions Does ParkerWhite Provide?
Whether you are looking to target healthcare providers, patients, or everything in-between, we work with medical device companies to expertly deliver omni-channel strategies through our 5D Branding Process -Discover, Define, Develop, Diffuse, and Dissect. The ParkerWhite 5D Branding Process provides a research-oriented analytical approach tailored to meet the specific needs of each medical device client and their vision for growth with targeted tactics.
ParkerWhite provides the following services for medical device marketing services:
- Brand Strategy – research, strategy, naming & brand identity, customer experience, brand messaging, brand web & digital, content creation, creative campaigns
- Website – website architecture &content mapping, user experience design, website development & quality assurance, website launch & support
- Creative – creative integrated campaigns, creative advertising campaigns, creative naming & brand identity, creative packaging design, creative collateral systems, tradeshow booth design
- Digital Marketing – digital strategy, digital campaigns& creatives, lead generation, digital media planning & buying, SEO & content, landing pages & CRO, email marketing, tracking &analytics
- Social Media – social strategy, social campaign development, social content, social management, social paid advertising, social influencer marketing, social video, social metrics
- Video/TV – direct response commercials, connected TV spots, animated explainer videos, 6-second snackable content, customer success stories, product launch videos, social videos
We push creative boundaries and think outside the box to seta new standard for medical device branding and marketing strategies.
ParkerWhite's value lies in our ability to break down the complex intricacies of the medical device industry and make it palatable to the layperson. Some of our previous clients include FUJIFILM Sonosite, CyMedica Othropedics, Semler Scientific, and many more. We listen intently to our client partners to deliver comprehensive, custom solutions that meet and exceed their needs.
Medical Device Client Testimonials
Here's what a few of our previous clients had to say about working with ParkerWhite:
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We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.