Refreshing the brand image and crafting compelling messages to boost interaction and generate leads.
The Situation
Sotera Wireless came to ParkerWhite for help in re-messaging their ViSi Mobile product and developing a lead generation program. The ViSi Mobile system enables wireless, continuous surveillance monitoring of patients outside of the ICU. In discovering that 75% of adverse events and preventable deaths occur outside the ICU in unmonitored beds, it lead us to the new tagline: Keeping an eye on life.
What we did:
Brand Strategy
Brand Messaging
Brand Identity
Creative Collateral Systems
Digital Strategy & Creative
Lead Generation Programs
Email Marketing
Website Design
Brand and Messaging Platform
The new messaging platform offers a rich story for addressing patient safety through early detection and helping to optimizing nurses’ workflow. The messaging was developed into an overview brochure and sales presentation deck.
Rebranded Website
Our work included developing a content rich website with an animated explainer video to provide prospects with a quick overview of the ViSi solution, and set the website up for capturing quality leads.
Lead Generation Program
A email campaign drove leads to the website and supported an automated nurturing program.
The Results
ParkerWhite successful launched Sotera Wireless' digital lead generation pilot program, generating interest in ViSi Mobile and acquiring top of the funnel leads for the sales team to continually nurture.
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