Rebranding and reintroducing a global dental company for acquisition.
The Situation
Zest approached ParkerWhite with an exciting marketing challenge when they were looking for a strategic branding and marketing partner. The company had just been purchased from an investment group with the goal of aggressively growing the business and creating a direct online sales channel without any sales reps. Over the course of 8 years, ParkerWhite worked with the Zest Dental team to move the company from an OEM product brand with its award-winning LOCATOR implant attachment system, to a “branded house” strategy with a full line of products as we helped them grow direct sales, launch new products, and increase global brand awareness.
What we did:
Brand Strategy
Brand Messaging
Brand Identity
Creative Collateral Systems
Creative Integrated Campaigns
Digital Strategy & Creative
Email Marketing
Lead Generation Programs
Social Strategy
Tradeshow Booth Design
Website Design
Rebranded Website
Brochures
Tradeshows
The Results
We help ZEST grow at a double digit grow rate year after year market growth. An average of 300 leads per month are generated, and a database of over 55,000 sales leads with valid email addresses has been created. ZEST's e-commerce generates over $1M in online sales each year.
300+
Leads generated per month
55,000+
Sales leads
$1M+
Annual e-commerce sales
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.
