Rollout of various campaigns while holding a prominent position in the orthopedics industry.
The Situation
ParkerWhite has worked with DJO Global for several years as their strategic marketing agency to lead the creative development for their medical device product launch campaigns. As the global leader in orthopedic solutions, DJO Global has supported the top athletes in their field perform with confidence using DJO bracing and recovery products. Nothing says #1 brand more than the endorsement of the superstars who wear DJO products to stay at the top their game.
What we did:
Research
Launch Strategy
Product Messaging
Microsite
Sales Collateral
Product Video
Original Photography
FullForce Knee Brace Campaign
DJO was looking to gain market share within the competitive “off-the-shelf” brace category. The FullForce campaign was created using premium brand positioning and included a microsite, product video, sales collateral, and print advertising.
Osteoarthritis Solutions
Our campaign featured the products in a typical day in the life of a person living with OA using its various products from TENS, bracing, and cryotherapy to support their active lifestyles.
Bone Stimulation Sales Collateral
We worked the CMF bone stimulation team to develop a series of sales tools to position their products and proprietary technology to separate them from the competitive landscape.
Empi TENS Physician Support System
We worked with Empi marketing team to develop a comprehensive physician collateral kit with patient brochures, instructional videos, and reimbursement forms.
The Faces of DonJoy
Discovering the amazing athletes that DonJoy bracing was endorsing was our great find in our discovery process. These athletes were at the top of their game wearing DonJoy braces. The campaign was a game changer for the brand and won several awards.
The Results
Today, DJO Global continues to the be the #1 bracing brand. The DJO FullForce brace was the fastest selling brace to reach $2M in the company’s history. The FullForce brace is the #3 selling brace in the entire line, including custom braces.
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