Establishing brand recognition and introducing novel biologics for the spine industry.
The Situation
ParkerWhite has been working with Orthofix over the past four years to help launch new products, reposition its spine business, and help prepare the company for its acquisition strategy. We have enjoyed an extremely collaborative relationship with the senior leadership and marketing team which has recently culminated in the merger of Orthofix and SeaSpine. The following pages provide a glimpse into some of the work we have produced for them.
What we did:
Campaign Concepts
Product Naming
Packaging
Investor Deck
Biologics Portfolio Guide
Campaign Creative
On the move. Without exception, every Orthofix stakeholder we spoke with used these words to describe the current atmosphere and energy in the building. There was a sense of undeniable, unstoppable momentum for the brand. The new campaign helped cement Orthofix as a series contender in the Spine reconstruction category.
Product Naming
Orthofix was looking to add two exciting Orthobiologics products to their portfolio. We conducted a deep dive in naming to uncover two winning names that we were able to trademark. Virtuos and Opus.
Product Portfolio Brochure
The product portfolio brochure served as an educational sales tool for reps to help match the right product with the right patient profile, while also explaining the unique characteristics of each product.
Investor Presentation
We worked with senior leadership to map out a compelling presentation flow with storytelling content to help define the Orthofix value proposition and market opportunities for investor meetings.
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.
