Direct to Patient

5 Effective Direct-to-Patient Marketing Campaign Tactics

To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct-to-patient marketing campaign?

Anatomy of a Direct-to-Patient Awareness Campaign that Drives Demand

When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.

How Are Consumers Driving Healthcare Innovation?

Anatomy of a Patient Awareness Campaign That Drives Demand

We worked with I-FLOW*, LLC, a Halyard Health Care Company, with the launch of a new patient awareness campaign designed to empower patients to ask their doctors for the ON-Q* pain pump after surgery.

Patients as Consumers: 9 Important Insights from the Deloitte Health Webcast

Here's what health care companies need to know about the changing health care market