Marketing Strategy

What To Consider When Building An Integrated Patient Journey?

Integrated patient journeys take into account both the clinical journey and online journey patients go through during their entire continuum of care.

DTP Marketing: Understanding a “basic” 4-point Direct-to-Patient Journey Model

In order to accurately and effectively empower patients, not only do you need to understand who they are and where they hang out, you need to understand how they navigate through the patient journey.

5 Questions to Ask Yourself Before Developing a Marketing Strategy

We’re providing the 5 most essential questions that every marketing executive must ask themselves and their team before developing a marketing strategy

Changing Business Models in Healthcare

A wave of new “as a service” business models are driving change in the healthcare sector.

Integrating Digital Health and Marketing Functional Foods