Engage with Healthcare Providers
Become More Effective at Marketing to Patients
Launch Your Med Device / MedTech Brand or Product
There are two ways to categorize medical devices -- active medical devices vs. passive medical devices. Read on for examples of each type and learn how to market effectively in each product sector.
This paradigm healthcare shift signifies a departure from traditional patient-doctor relationships to a more collaborative and informed consumer approach.
In 2024, B2B buyers and decision-makers will increasingly rely on digital channels for research and procurement. A comprehensive digital strategy ensures your brand is easily discoverable and credible online.
When planning to market your medical device, a question you may ask yourself is should I choose an upstream marketing device strategy? Or, should I go for a downstream marketing device plan?
If you are about to begin considering a direct-to-patient marketing campaign, here are some tips to help steer your strategy for maximum engagement.
