Crafting a brand strategy to distinguish a new co-working brand from competitors.
The Situation
CommonGrounds, an early-stage co-working company, tasked ParkerWhite in helping them direct their strategic vision into an actionable brand strategy. Over the course of 6 months we help craft a unified brand vision and positioning strategy to compete within the enterprise co-working market.
What we did:
Brand Strategy
Brand Messaging
Creative Advertising Campaigns
Creative Collateral Systems
Digital Media Planning & Buying
Lead Generation Programs
Website Design
Brand Strategy
A comprehensive competitive and management audit informed a full-day innovation workshop with the key stakeholders. The workshop provided clarity on the top priorities for the brand and business KPIs as we drafted the corporate growth roadmap.
Rebranded Website
With dozens of properties opening soon, ParkerWhite was tasked with designing a website that could both scale with the client's rapidly changing business and visually elevate the brand.
Launch Campaign
ParkerWhite created a bold new campaign—focusing on the actual people within the office space. This was a radical divergence from the stereotypical approach of competitors that solely focus on the space they offer, not the end users.
Lead Generation Program
Identifying key target markets and their journey to find office space, we developed and deployed a paid media strategy that broke through the noise and led to 3x qualified leads from previous efforts.
Social Media and Outreach
ParkerWhite constructed a social and content strategy in which all locations would be able to interact on social while staying on-brand, being relevant, and continuing to engage with all the activities, new openings, and services being provided.
The Results
Developed and launched the new campaign and website and provided the marketing team with a toolkit to execute the brand strategy within each new market.
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.
