B2B Lab Ventures Into The D2C Wellness Testing Market
Project Overview
Universal Diagnostic Labs, a reputable independent laboratory catering to California, sought to capitalize on its expertise and infrastructure amidst the growing trend of at-home wellness testing. In response, the company aimed to launch a direct-to-consumer brand, providing a diverse range of premium at-home diagnostic testing options along with comprehensive follow-up support services.
Problem
To formulate a fresh brand and positioning framework that fosters trust and credibility within a market already occupied by established competitors.
Solution
Beginning with the naming process, our objective was to discover a name that was memorable and harmonious with our purpose. OptiHealth emerged as the victorious choice, laying a robust groundwork for constructing the brand narrative and messaging platform. The identity embodies the proactive approach to health monitoring, encapsulated by the tagline, "Test. Treat. Thrive." Our e-commerce website facilitates new visitors in taking a straightforward health quiz, guiding them toward personalized test options.
What we did:
Discovery
Brand Strategy
Naming
Messaging
Identity
Packaging
E-commerce Website
“ParkerWhite went above and beyond on our website development and helped us think through our business model, operations, and implementation. They are a full-service agency and are extremely patient in working through complex solutions.”
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