Kadance

Project Overview

HealthŌme selected ParkerWhite to rebrand its CancerŌme genetics-based, precision health management program. Our mission was to rename the product and build a consumer-friendly brand and messaging platform for its comprehensive new life insurance product which provides early cancer detection, pharmacogenomics testing, and on-going support in the event of a cancer diagnosis for policyholders.

Problem

HealthŌme wanted to evaluate the CancerŌme brand name as it was getting lumped into generic life insurance cancer-based products. When we dug into our discovery, we uncovered a rich product offering that gives people access to precision guided insights regarding their health that today’s healthcare plans do not offer. Yet, the story was complicated, and we needed to simplify and build a compelling and engaging platform for sharing their truly unique offering.

Solution

After completing a comprehensive discovery process, we began to explore naming options that personified the life journey and partnership that our new brand represents. Kadance immediately rose to the top of our contenders. As the cadence of health ebbs and flows, genetic markers can reveal insightful patterns, and Kadance is keeping in step with advanced precision health technologies and actionable insights for healthcare teams. The name was so powerful, it made sense to rename the company entirely and its product under the Kadance brand. Below is the beginning of bringing the Kadance brand to life and the start of building a worldclass genetics company to the world.

What we did:

Discovery
Naming
Messaging
Message Testing
Identity
Video Production
Custom Illustrations
Brand Style Guide
Website