Branding a revolutionary augmented reality knee replacement surgical technology in its early stages.
The Situation
ParkerWhite worked with PolarisAR to build a staged communications and creative rollout strategy as they build a new category in mixed reality surgical technology. The first phase of the company’s reveal was a website and messaging platform that begins to give a glimpse into the future of surgical navigation in order to attract interest from key medical device manufacturers and investors.
PolarisAR continues to build and perfect its software system for FDA approval as it prepares for launch in the fall of 2023. To date, the product is far exceeding the client’s original expectations and helped them garner firm partnership commitments.
What we did:
Brand Messaging
Video Production
Website Design
Social Media Strategy & Management
Responsive Website
The phase one website captures the essence of the journey of discovery. Provides enough information to drive interest to engage prospects to want to learn more. Key to the storytelling was producing the vision video as well as interviews with early clinical champions.
Brand Messaging
The brand messaging platform clearly visualized the journey of future surgical navigation technology that PolarisAR is undertaking. The messaging has provided a robust suite of storytelling that is being used in presentations, social media, on the website, and at trade shows. It was rewarding to see the reaction from the PolarisAR team when we first presented it to them. Yes, there were goosebumps!
Social Media Strategy & Implementation
We created the social media strategy and supporting look and feel templates for the launch of PolarisAR’s social channels.
Video Production & Development
The vision video provided a glimpse into the technology and journey that PolarisAR is wanting prospects to follow along with.
Physician Interviews
Early KOLs discuss their perspectives of how the PolarisAR technology will greatly improve precision and workflows.
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