Rebranding and building a simplified e-Commerce solution to increase direct sales.
The Situation
As a well-established San Diego truck tarping company, Pulltarps® Manufacturing was looking for a way to increase their sales through a website redesign and new marketing efforts. We worked closely with Pulltarps to find digital marketing solutions and to improve their online user experience.
What we did:
Brand Identity
Creative Advertising Campaigns
Digital Media Planning & Buying
Lead Generation Programs
Search Engine Optimization
Website Design
Rebranded Website
Given the increase of online shopping trends and mobile usage, we worked with the team to design and develop a consistent, tool-driven and sales-oriented responsive website, tailored to their unique audience.
Piloting Digital Marketing for the Truck Tarping Industry
In conjunction with the responsive website redesign, we also developed new email and digital marketing strategies to maintain brand integrity, create better brand awareness, and ultimately drive more sales.
Optimizing for Conversions
We continually optimized and A/B tested the website which led to the creation of a new configurator that allows users to build custom tarp solutions for their particular truck type and size.
The Results
To date, Pulltarps e-commerce has grown more than 100% since re-launching the website in 2017. Traffic has grown by more than 75% in the same time period.
The launch of the digital ad campaigns exceeded expectations, with over 500% ROI.
Pulltarps has since been acquired by Roll Rite in 2018 and by Safe Fleet in 2019.
100%+
Revenue growth
75%+
Web traffic growth
500%+
ROI on digital ads
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.
