Building a compelling story and website for series B funding.
The Situation
Cradle Genomics came to ParkerWhite as a revolutionary prenatal testing company ready to aggressively source investors for Series B funding and needed a new website that accurately reflected their brand.After discovering the team’s passion and dedication to this new technology, the PW team set out to design and develop a modern website that told the Cradle Genomics story, showcased their new way of testing, and represented the inspiring team culture to attract top talent and investors.
What we did:
Website Design
Before & After
The website lacked brand characteristics or emotion, so we leaned on the organic shapes from the logo to help elevate the overall look which resulted in a bold and professional website, differentiated from competitors in the prenatal testing space.
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